Ash
                                                Ashley Stroehlein is an NBC Charlotte sports anchor and reporter and graduate of The Media Arts Center Broadcasting Program.

1. The MAC Advantage: Where Passion Meets Practical Skills

  • Immersive Learning: Instead of "throwing you into the action," emphasize the joy of hands-on learning: "Dive headfirst into the world of broadcasting! At the Media Arts Center, you'll learn by doing, mastering industry-standard equipment and techniques in our state-of-the-art studios."
  • Tailored Programs: Highlight flexibility and personal growth: "Whether you dream of a career in media or simply want to explore your creative side, The MAC offers programs designed to fit your goals. Our structured curriculum builds your skills progressively, allowing you to learn at your own pace."
  • Expert Mentorship: Focus on inspiration and guidance: "Learn from passionate instructors who are active in the field! The MAC's faculty bring their real-world experience to the classroom, providing personalized guidance, feedback, and invaluable industry insights."

2. Beyond the Studio: Express Yourself and Connect with Others

  • Real-World Production: Emphasize creative expression and personal projects: "Unleash your creativity and build a portfolio that showcases your unique voice. At The Media Arts Center, you'll produce real podcasts, news packages, and video content, giving you the skills to bring your ideas to life."
  • Industry Partnerships: Highlight networking and community: "Connect with Charlotte's vibrant media scene! The MAC's strong industry relationships provide opportunities to attend networking events, explore internships, and connect with like-minded individuals."
  • Alumni Success: Showcase diverse pathways: "The MAC's alumni are pursuing their passions in a variety of ways. They're working in television and radio, launching their own podcasts, creating independent films, and contributing to Charlotte's growing media landscape."

3. Where MAC Skills Can Take You

  • Keep the information about career paths, but adjust the framing: Instead of focusing solely on salaries and job titles, emphasize the diverse opportunities available and how MAC skills can be applied in various settings, including personal projects, community involvement, and freelance work.

Take the Next Step:

  • Explore Your Passion: Visit The Media Arts Center website to discover programs that spark your interest and ignite your creativity.
  • Experience the MAC: Schedule a tour, meet our instructors, and get a feel for our hands-on learning environment.
  • Invest in Yourself: The Media Arts Center empowers you with the skills, experience, and connections to express yourself, connect with others, and explore the exciting world of broadcasting.

Program Title: Master the Art Of Broadcasting

Program Structure:

  • Duration: 24 classes, 3 hours each
  • Format: Highly interactive workshops, hands-on studio sessions, collaborative projects, guest lectures, and field trips.
  • Courses: 4 core courses, 6 classes each
  • Start Date: January 15th
  • End Date:        April 14th
  • Time:           6 pm - 9 pm
  • Tuition + Fees: Updated in school catalog

Courses:

1. Audio Production Fundamentals

  • Course Description: Master the technical and creative aspects of audio production, from recording and editing to sound design and mixing.
  • Classes:
    • Class 1: Sound and Storytelling: Exploring the power of audio to engage and inform.
      • Project: Create a 60-second audio story using only found sounds (no music or dialogue).
    • Class 2: Microphone Techniques and Recording: Capturing high-quality audio for different applications.
      • Project: Record a short interview using various microphone techniques and analyze the results.
    • Class 3: Digital Audio Workstations (DAWs): Introduction to industry-standard software (e.g., Pro Tools, Logic Pro).
      • Project: Edit and mix a short audio piece using a DAW, incorporating music and sound effects.
    • Class 4: Sound Design and Foley: Creating immersive soundscapes for audio productions.
      • Project: Design the sound effects for a short animation or video clip.
    • Class 5: Audio for Podcasts and Radio: Producing engaging audio content for different platforms.
      • Project: Produce a short pilot episode for a podcast on a topic of your choice.
    • Class 6: Audio Post-Production: Mastering techniques for finalizing audio projects.
      • Project: Master and prepare a podcast episode for distribution on various platforms.

2. Audio Performance Techniques

  • Course Description: Develop your voice and on-air presence, learn effective communication skills, and gain confidence in front of the microphone.
  • Classes:
    • Class 7: Voice Training and Delivery: Improving vocal quality, articulation, and projection.
      • Project: Record a voice reel showcasing different vocal styles and deliveries.
    • Class 8: Radio Presenting and Storytelling: Engaging listeners with compelling narratives and personality.
      • Project: Present a mock radio show segment, including music, news, and interviews.
    • Class 9: Podcasting and Voice Acting: Developing unique voices and characters for different audio formats.
      • Project: Create a short voice-over demo for a commercial or animation.
    • Class 10: Interviewing Techniques: Asking effective questions and facilitating engaging conversations.
      • Project: Conduct and record an interview with a local figure or expert.
    • Class 11: Improvisation and On-Air Spontaneity: Developing quick thinking and adaptability in live situations.
      • Project: Participate in an improv session focused on on-air scenarios.
    • Class 12: Public Speaking and Presentation Skills: Delivering impactful presentations with confidence and clarity.
      • Project: Prepare and deliver a short presentation on a topic related to broadcasting.

3. Video Production Essentials

  • Course Description: Gain hands-on experience with video cameras, lighting, editing, and visual storytelling techniques.
  • Classes:
    • Class 13: Camera Operation and Cinematography: Framing shots, camera movements, and visual composition.
      • Project: Shoot a short film sequence using different camera angles and techniques.
    • Class 14: Lighting and Visual Aesthetics: Creating mood and atmosphere with lighting design.
      • Project: Set up lighting for a studio interview or short film scene.
    • Class 15: Video Editing with Premiere Pro: Mastering industry-standard editing software.
      • Project: Edit a short video piece, incorporating music, sound effects, and visual effects.
    • Class 16: Visual Storytelling: Communicating narratives effectively through visuals and editing.
      • Project: Create a short documentary or narrative film focusing on visual storytelling.
    • Class 17: Motion Graphics and Visual Effects: Adding dynamic elements and visual interest to video productions.
      • Project: Create a short animated title sequence or visual effect.
    • Class 18: Multi-Camera Production: Directing and producing live events and studio productions.
      • Project: Plan and execute a multi-camera shoot for a live performance or interview.

4. Video Performance and Presentation

  • Course Description: Develop on-camera presence, master presentation skills, and learn the art of engaging viewers.
  • Classes:
    • Class 19: On-Camera Presence and Body Language: Projecting confidence and connecting with the audience.
      • Project: Record a short on-camera presentation and analyze your performance.
    • Class 20: Television Presenting: Delivering news, reports, and interviews with professionalism and clarity.
      • Project: Present a mock news segment or television show segment.
    • Class 21: Video Blogging and Content Creation: Creating engaging video content for online platforms.
      • Project: Produce a short vlog or video essay on a topic of interest.
    • Class 22: Screenwriting and Storytelling for Video: Developing compelling narratives for video productions.
      • Project: Write a short script for a video project, incorporating visual storytelling elements.

    • Class 23: Live Streaming and Online Broadcasting: Engaging audiences in real-time through live video

      platforms.
      • Project: Plan and execute a live stream event, incorporating audience interaction.
    • Class 24: The Future of Broadcasting: Exploring emerging trends and technologies in the media landscape.
      • Project: Group discussion and presentation on the future of broadcasting and its impact on content creators.

Upon graduation you should have a completed demo of a news or sports package.