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Program Structure:

  • Duration:  24 classes + 24 labs, 3 hours each - 144 total session hours
  • Format: Interactive workshops, hands-on studio sessions, collaborative projects, guest lectures, portfolio reviews, and field trips.
  • Courses: 4 core courses, 6 classes each
  • Start Date:  January 15th
  • End Date:         April 14th
  • Mon + Wed  11 am - 2pm

Courses:

1. Content Creation Mastery

  • Course Description: Develop essential skills in visual design, graphic design, photography, and videography.
  • Classes:
    • Class 1: Visual Communication Fundamentals: Exploring the principles of design, composition, and color theory.
      • Project: Create a mood board and style guide for a brand or campaign.
    • Class 2: Graphic Design Essentials: Mastering Adobe Photoshop and Illustrator for visual content creation.
      • Project: Design a logo, poster, and social media graphics for a fictional client.
    • Class 3: Photography Fundamentals: Capturing compelling images with DSLR cameras and mobile devices.
      • Project: Plan and execute a photo shoot, showcasing different composition and lighting techniques.
    • Class 4: Video Production Basics: Shooting and editing engaging videos with Adobe Premiere Pro.
      • Project: Create a short promotional video or documentary, incorporating interviews and b-roll footage.
    • Class 5: Content Strategy and Planning: Developing content calendars and strategies for different platforms.
      • Project: Create a content strategy for a social media campaign or website.
    • Class 6: Content Optimization and Distribution: SEO, social media marketing, and content analytics.
      • Project: Optimize a blog post or video for search engines and social media platforms.

2. Digital Storytelling and Narrative

  • Course Description: Learn to craft compelling stories across various digital media platforms.
  • Classes:
    • Class 7: The Art of Storytelling: Exploring narrative structures, character development, and plot.
      • Project: Write a short story or script for a digital media project.
    • Class 8: Visual Storytelling Techniques: Using imagery, video, and animation to communicate narratives.
      • Project: Create a short animated video or photo essay that tells a story.
    • Class 9: Interactive Storytelling: Engaging audiences through interactive media and immersive experiences.
      • Project: Design a basic interactive story using a platform like Twine.
    • Class 10: Audio Storytelling and Podcasting: Creating immersive audio experiences and podcasts.
      • Project: Produce a short podcast episode or audio documentary.
    • Class 11: Transmedia Storytelling: Crafting narratives that unfold across multiple platforms and formats.
      • Project: Develop a transmedia story concept that incorporates social media, video, and web elements.
    • Class 12: Ethics and Responsibility in Digital Storytelling: Addressing bias, representation, and ethical considerations.
      • Project: Analyze a digital media project for its ethical implications and potential biases.

3. Emerging Media and Technology

  • Course Description: Explore the latest trends in digital media, including virtual reality, augmented reality, and interactive technologies.
  • Classes:
    • Class 13: Introduction to Virtual Reality (VR): Exploring VR technology, content creation, and immersive experiences.
      • Project: Experiment with VR creation tools and develop a simple VR experience.
    • Class 14: Augmented Reality (AR) and Mixed Reality (MR): Understanding AR/MR applications and creating interactive experiences.
      • Project: Develop a simple AR experience using a platform like Spark AR.
    • Class 15: Interactive Design and User Experience (UX): Designing user-friendly interfaces and interactive elements.
      • Project: Design a website or app prototype with a focus on user experience.
    • Class 16: Web Design and Development: Building websites with HTML, CSS, and basic JavaScript.
      • Project: Create a simple website using a web development platform or code editor.
    • Class 17: Data Visualization and Infographics: Communicating data effectively through visual representations.
      • Project: Create an infographic or data visualization using a tool like Canva or Piktochart.
    • Class 18: Artificial Intelligence (AI) in Digital Media: Exploring AI tools for content creation, editing, and analysis.
      • Project: Experiment with AI image generation or text-to-speech tools.

4. Digital Media Strategies and Careers

  • Course Description: Develop professional skills in portfolio development, branding, and career planning.
  • Classes:
    • Class 19: Building Your Digital Media Portfolio: Showcasing your skills and projects effectively.
      • Project: Develop a professional online portfolio website.
    • Class 20: Personal Branding and Online Presence: Creating a strong online presence and building your professional network.
      • Project: Develop a personal branding strategy and optimize your social media profiles.
    • Class 21: Freelancing and Entrepreneurship in Digital Media: Building a successful freelance career or starting your own business.
      • Project: Develop a business plan or freelance proposal for a digital media project.
    • Class 22: The Business of Digital Media: Understanding copyright, licensing, and legal considerations.
      • Project: Research and present on copyright laws and licensing options for digital media content.
    • Class 23: Career Paths in Digital Media: Exploring different career options and industry trends.
      • Project: Attend a networking event or conduct informational interviews with digital media professionals.
    • Class 24: The Future of Digital Media: Analyzing emerging trends and preparing for the future of the industry.
      • Project: Group discussion and presentation on the future of digital media and its impact on society.

Assessment:

  • Active participation in class discussions and workshops
  • Completion of creative projects and portfolio development
  • Final project: Develop a capstone project that showcases your skills and knowledge in digital media.

Key Outcomes:

  • Gain a comprehensive understanding of digital media tools and techniques.
  • Develop strong creative thinking and problem-solving skills.
  • Build a professional portfolio and online presence.
  • Explore career paths and opportunities in the digital media industry.
  • Be prepared to thrive in the dynamic and ever-evolving world of digital media.